Development and Marketing Strategies for Local Products of Sarawak

Chapter Four: The Homestay Sector

This is the third of a series of report chapters I am uploading about developing SMEs in Sarawak. This is applicable for all of Malaysia. The was co-written by Dr Rosni Bakar), formally UNIMAS and UNIMAP). Most of the strategies in this chapter were inspired by my time working with the One Tambun, One Product (OTOP) program in Southern Thailand, a number of years ago.

MSME development policy should be specifically tailored towards each individual community. It needs to be adaptive and innovative to meet the needs of the communities in question.

The link to the chapter on PDF is here.

Here is an example of how we tackled rural development last decade.

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