In a busy world where so many brands exist to snap our attention, developing a substantive brand concept is one of the most important things about developing, marketing, and sustaining any product, or group of products. Get your branding wrong and most probably, your product fails. Get your branding wrong and you just have to do so much more work distributing and selling your product, than you could have. Get your branding wrong and your product may not be sustainable and become a one or two year wonder.
Building Meaningful Brands
Building Meaningful Brands
Building Meaningful Brands
In a busy world where so many brands exist to snap our attention, developing a substantive brand concept is one of the most important things about developing, marketing, and sustaining any product, or group of products. Get your branding wrong and most probably, your product fails. Get your branding wrong and you just have to do so much more work distributing and selling your product, than you could have. Get your branding wrong and your product may not be sustainable and become a one or two year wonder.