Personal care with its artisan beginnings is one of the oldest FMCG industries in existence. The craft began more than 2,000 years ago with skilled artisans producing candles, soaps, and fragrances, very highly valued products by those who could afford them at the time. These collected crafts emerged into a mass consumer industry by the middle of the 20th century. Over the last 25 years the industry has again undergone some massive structural changes. Today the personal care industry could be considered highly concentrated throughout each stage of the supply chain. Yet paradoxically, the industry is now more fragmented and layered than ever before, if one knows where to look. This leads to the question of
What Makes a Personal Care Company Successful?
What Makes a Personal Care Company…
What Makes a Personal Care Company Successful?
Personal care with its artisan beginnings is one of the oldest FMCG industries in existence. The craft began more than 2,000 years ago with skilled artisans producing candles, soaps, and fragrances, very highly valued products by those who could afford them at the time. These collected crafts emerged into a mass consumer industry by the middle of the 20th century. Over the last 25 years the industry has again undergone some massive structural changes. Today the personal care industry could be considered highly concentrated throughout each stage of the supply chain. Yet paradoxically, the industry is now more fragmented and layered than ever before, if one knows where to look. This leads to the question of